Job Description

Duties

• Lead omni-channel integrated marketing communication planning for new and existing products.
• Create content and value proposition multiple forms of content creation and distribution.
• Translate information from subject matter experts into creative copy that brings complex, technical details to life.
• Assist in annual marketing plan and budget for business segment(s), including support of new and existing products.
• Analysis of monthly KPIs.
• Monitor competitor marketing efforts
• Track/analyze marketing spend for assigned projects and segment(s).
• Create email campaigns to support integrated marketing communications planning.
• Support eCommerce growth efforts through supply of eCommerce content.
• Participate in the planning and execution of trade shows and events, annual media buy, and PR efforts.
• Continuously research, propose and implement new, innovative marketing ideas/trends in support of integrated marketing communications planning for new and existing products.

Requirements

• 5+ years of product marketing/marketing communications experience, including traditional and digital media, in the B2B space.
• Trade show, media buying, and PR experience, including planning, preparation and execution.
• Familiarity with specifying and printing marketing collateral and tools, including press runs.
• Strong writing, editing and analytical skills; attention to detail is a must.
• Good eye for design and accuracy in grammar, spelling, and formatting.
• Computer Skills: Extensive knowledge of Microsoft Office, proficiency in ERP and CRM systems; Oracle JD Edwards EnterpriseOne and Salesforce preferred.
• Knowledge and experience with an email marketing platform such as Pardot, Salesforce Marketing Cloud, HubSpot, or equivalent.
• Master’s degree in in the Marketing or Communications field is required.
• Willingness to travel up to 15%
• A current passport is required

Job Tags

Similar Jobs